Core Competitiveness Research Of Galanz Microwave Ovens

Competitiveness of enterprises,especially the core competence is to ensure that companies can evergreen,the most important driving force for sustained and stable development;with the increased competition in the market and more rational and mature habits from consumers,if an enterprise lost their core competitiveness,just as the ship lost power in the sea voyage.Core competitiveness of enterprises is an enterprise how to integrate a variety of internal and external technology,skills and resources to enhance the competitive advantage,which is mainly reflected in the ability of enterprises through collective learning capabilities to meet customer needs and create value for customers.Galanz microwave oven has been for 10 consecutive years of the world's largest production scale,and what is the core competence exactly? This is not only the main work of Galanz's research and implementation,is also concerned about many experts and scholars in researching.Core Competitiveness of enterprises is the use of competitive strategy theory and core competence analysis model,etc.,based on theoretical knowledge learned MBA(Marketing Management,Financial Management,Operations Management,Human Resources Management,Brand Management and Innovation Management,etc.),combined Galanz sustained competitive advantage specific performance;and according to my 16 years of experience worked in Galanz,combined with the research results(such as Incentive Examination System,Service Management,Personnel Training and Innovative Brand Management Strategy and Implementation)and other specific circumstances,depth study of Galanz core competitiveness performance in different periods,then propose the professional advice to Galanz how to build the sustainable core competitiveness.The main content of this thesis is summarized as the following aspects: First,the background,purpose,ideas and methods of the study elaborated explanation;secondly,the core competitiveness from the start,the development period and maturity periods respectively with the summary;and at present Galanz is facing difficulties,in order to be survived,Galanz needs to rebuild the family-owned company structure,and to prevent the weakening of the core competitiveness;finally summed Galanz should focus on its core competencies of innovation to manage change and achieve core competence again.By studying this thesis,the guiding values will be like this: what is the core competitiveness of Galanz? How to upgrade the core competencies to drive Galanz as the leader? And through the analysis of the case study,the conclusion is: the fundamental source of the core competitiveness of innovation and human resource are to continuously improve services and value-added products to meet consumers demand.