Research On The Creation Of "Yitiao" Short Video

Faced with the shock of the internet,many traditional media professional have fallen into a difficult transition.Xu Husheng,the former editor of The Bund,has been so determined to make this transition.And the fact is that he made the right choice.Abandon the traditional media,Xu Husheng starting "YITIAO" short video,as a representative of the high quality of short video,"YITIAO" short video quickly gain a foothold in the industry.The success of "YITIAO" short video is multivariate,but the most important reason is the precise positioning of the market and the high requirements for content quality.As an emerging form of imagery,the "YITIAO" short video hopes to convey a strong aesthetic sense of life in a very compressed time.This aesthetic is not only reflected in the theme,but also in the careful polishing of the audio-visual language.As the product of the age of the internet,But differ from the other new media,"YITIAO" have abandoned the regular routes,positioning the audience on the middle class,the well-educated population.Through the profound conception,exquisite audile and visual art expression and stylized editing,"YITIAO" construct a quality style with audience's way of life.The greatest characteristic of "YITIAO"short video is "magazines layout",watching the video is just like reading magazines,delicate screenshot,slow motion,soothing music,pure and fresh color and downy light,makes good audio-visual enjoyment to the audience.From "media" to "media with e-commerce" and then to "e-commerce with media",While conducting commercialization,the content creation of "YITIAO" is also facing a certain impact.In the market,Only by possessing good aesthetic accomplishment,keeping the media to the basic aesthetic pursuit and the holding the core values,can the "YITIAO" keep a foothold in the market forever.