Research On The Information Communiction Of Aerobice WeChat Official Accounts

The WeChat Official Accounts,as a brand new media,has become an important position in the popularization of aerobics through its features including rapid transmission,wide dissemination space,unlimited forwarding and sharing and so on.This paper summarizes the dissemination of the information communication channels of the seven aerobics WeChat Official Accounts,and compares the difference between the two kinds of information from the total amount of information,information subject,information source,information dissemination form,information timeliness and interaction,carry out investigation the differences between the contents of the seven public platform to summarize the existing problems,and give the corresponding recommendations for the future survival and development of for the seven public platform,and then enhance the overall quality of WeChat Official Accounts communication quality.The paper takes the push content of aerobics network,loving the aerobics,wings sports,Guangdong Province aerobics group,Lilue sports,SMU aerobics team,Tang420 aerobics as the statistical sources,through the literature method,content analysis method,comparative research method,case analysis method and data statistic method,and summarizes the content classification of Aerial We Chat Official Accounts.The establishment of the public platform of the aerobics category opens the new era of aerobics movement,This paper draws the following conclusions: The micro-public platform will become one of the important positions in the future promotion of the sports;the frequency of information transmission is irregular;the content of the push is homogenized,the information content is lack of depth;the information service quality is bigger;The first page of the plate is not perfect;highlight the advantages of multimedia communication form;event information dissemination is weak;platform interactive services lack.According to the aerobics class WeChat public platform operating status of the following recommendations: select a good time to achieve the best push;provide unique high-quality content,the depth of mining event information;to meet the audience preferences release different topics of original information;Optimize the user experience;strengthen the timeliness of event information dissemination;strengthen interactive features,improve user participation.