A Study Of China's Live-broadcasting Platform

Live broadcast is an real-time broadcast form in which the information face to the audience directly and simultaneously,and it's a way of information-publishing with bidirectional process and high interactive.With the promotion of Internet-Technology and the development of entertainment culture in new media time,more and more people are willing to share and record their lives on the live-broadcasting platform,and live webcast is becoming a emerging Internet cultural formats and attracts increasing users.Live-broadcasting platform has sprung up in the market and nationwide-webcast may be a trend.As an emerging form of communication,the academic research of live broadcast is more about practical application,while the theory of communication is less concerned about.The author's thesis is divided into four parts: Development's status,Reasons for prosperity,Development's Problems and Development's strategy,which have become the relevant research still need to fill the content.Firstly,the thesis reviews the development-process of China's network broadcast platform: start-up,development and saturation era,namely PC-show broadcast era,pan-entertainment era and vertical-field broadcast era.Then the second part analyze its situation and characteristics from the communications mode,content and subject due to the innovation of live broadcast on communication mode,there is no doubt to realize "synchroonous interaction" between the subject and object;The disseminate content is entertaining,useful,private and interactive.Diversified content can meet the different needs and preferences of users;Everyone can use the Handy and computer for live broadcast and the national live broadcast activity bring about diversification of subject.At last,the author summed up the reason of live broadcast become prevalent from Communication perspective.Finally it point out the existing problems of the current webcast platform in China,that is the lack of professional operation mode of the live platform and the endless aspects of the broadcast chaos,and then put forward the specific coping strategies to the above problems from the external environment and the platform itself.Since the national live broadcast has brought huge changes to the public life in the development of the We-Media,at the same time the development of network broadcast also led to a lot of problems and drawbacks.How to avoid weaknesses,people can both good use of this platform for information dissemination and cultural exchanges,and standardize the network broadcast platform to create a healthy and harmonious network broadcast environment.This is a huge challenge of the entire live broadcast market.