The Study On The Live Broadcasting Of News Clients

Mobile broadcast is a immediate information release and social interaction platform based on mobile terminal.News broadcast on mobile news client means that news client are used as the platform to produce and play news reports synchronously.With the rapid development of mobile Internet and live broadcast industry,mobile news client has become a new trend to start news broadcast and penetrate into the social information life gradually.This new mode of transmission was born in the development of mobile Internet technology,as the product of media technology revolution,the stimulus of capital market,media competition and the audience's demand,it broke out in 2016.News broadcast on mobile news client has become an important channel for the audience to get instant information,which has a certain impact on the traditional TV news broadcast.By using SWOT analysis and compare to the traditional live news,we can get a more clear understand of the impact on news industry.Mobile news client news broadcast is becoming an important way to change people the way to get information,and it's also both a challenge and a chance for traditional media.Traditional media should seize the opportunity to help its transformation,and strive to be innovative and get promotion.At the same time,to survive in the fierce market competition and get both economic and social benefits,mobile news client need to start from six aspects.Establish a strict system,improve the ability of the reporters,put audience as the service center,do planning work,build brand style and seek cooperation to win actively.This is not only good for the integration plan with the traditional media,but also a new way to get sustainable development for mobile news client in the future.