A Research On Jiangxi Education Publishing House's Transformation Path

As the reform in China's education is developing further,the domestic educational circle has come to agree on the transformation from the examination-oriented education to a quality-oriented one.Local education publishing houses should carry the responsibilities of implementing the national policies requiring alleviating the burden on students,restricting the price and companies bid for the certain projects.However,digital technologies have raised new publishing forms and changed readers' reading habits,together with the homogeneous competition in education publishing industry and globalization,making the education publishing market in now days be presented by both opportunities and dangers.A number of remarkable achievements have been attained in both domestic and foreign researches on education publishing houses.Based on the previous researches and the principle of changing the abstract to the concrete,this dissertation would take Jiangxi Education Publishing as its research object,present the development history of local education publishing houses first then analyze the education publishing environment in Jiangxi Province,China and abroad with the application of SWOT Enterprises Analysis in order to make a comprehensive analysis on the advantages,disadvantages,opportunities and dangers encountered by Jiangxi Education Publishing house.Besides,this dissertation would also present several Learning Aids' brands the publishing house founded at different stages of its development process.The House's reform in management,amelioration of department structure,kicking the tires of online education publishing and the achievements of all the previous strategies would also be introduced and summarized in this dissertation.The suggestive part would propose five targeted suggestions to the House in the respect of its future transformation and development including expanding product space,transformation from a book editor to a product manager,from a supplier of educational content to an operator of educational services,from a traditional publishing seller to a strategic investor in areas of culture,education and other relevant sectors,and fostering its enterprise culture.This dissertation takes Jiangxi Education Publishing House as its research object,which is believed to resemble many publishing houses specializing in other courses around the country in terms of their development history and transformation measures.It is hoped that the suggestions proposed by this dissertation would be considered by education and other publishing houses in Jiangxi Province and other parts of China.