| With the rapid development of mobile Internet technology,the number of mobile phone users continue to rise,mobile terminal technology continues to improve,making users in the mobile terminal to obtain video news information possible,mobile video production has become the focus of the media in the mobile side.Mobile users are different from the traditional media audience,the user access to information on the mobile side at the same time,on the one hand requires participation in the production of news,and effective interaction with the producers;on the one hand also requires the mobile side of the information products with short,Of the characteristics,to adapt to the rapid reception of information needs.The mobile video news has the characteristics of communication,just to meet the majority of mobile users demand.This paper analyzes the development background of mobile video news,and expounds the reason of this new information carrier on the mobile side from the angle of technology,theory and practice.This paper mainly uses the literature research,text analysis,interviews as the main research method,through the paper media,television media,network new media media layout information to sort out and reorganize,analyze their respective development of mobile video news business practices and processes,and compared the Chinese and Western The difference in the development of the business.As the Chinese and Western in the news system and regulations,technology development and innovation,news and other aspects of the different,both in the mobile video news business to explore the orientation is different.The current domestic media in the mobile side of the video news business process,but also gradually show some development bottlenecks and problems.In terms of content production,the video distribution of the channels on the mobile side is not guaranteed,the coverage is insufficient,the picture is insufficient,the screen language is improperly used,the data visualization is insufficient,and so on.Mobilenetworks,in natural disasters and remote areas can not be used;some media technology is not yet mature,yet to be further research and development and adaptation;and "information network communication audio and video license" has become a number of new media to carry out mobile video news business "Stumbling block" is a policy bottleneck.In this paper,through the study and comparison of many media,as well as the relevant practitioners were interviewed,investigated,analyzed for the development of mobile video news proposed a feasibility proposal: in terms of content production,adhere to the concept of the king,To create an exclusive,deep content;build a full media editing and editing model to achieve the linkage of journalists and editors,improve the interaction mechanism with the audience to enhance the experience and characteristics of video products;media management level,to increase investment in equipment and technology,Talent introduction and training,promotion channels and payroll system level to give mobile video news business sector tilt,and focus on promoting the organizational structure of the change,to adapt to the mobile side of the production needs;colleges and universities in the training of mobile video talent,pay attention to curriculum and teacher equipment In the distribution channels,professional media and social media to cooperate,complement each other,full of mobile video news in the production,distribution of professional needs. |
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