A Comparative Analysis Of Chinese And Britain News Framework On Gm Food Reporting With The Risk Communication Perspective

With the acceleration of globalization and the rapid development of science and technology,a series of social problems caused by modernization emerged.The threaten of nuclear radiation,global warming,food safety issues,even the dissemination of information of the media itself could be the source of the risk of modern society.In recent years,the genetically modified technology and genetically modified food deepen the degree of people's concern,internationally controversy for the safety of genetically modified foods appeared more and more.This makes the report of genetically turned into a focus of attention to the audience.News media,as the window through which people understand the world,its "real" construction of people shaping the minds of the "image".However,the news media is always in accordance with certain rules to organize and produce news,that is,news framework.The news frame determines what we can see and what we cannot see.How to transmit the news of genetically modified food and transgenic technology in the background of the uncertainty of genetically modified food is a key link in the process of commercialization of genetically modified food in China.It is beneficial to realize the popularization of science and technology and control the risk of spreading.The news media is not only the channels which scientists applied to press the development of scientific and technological progress,but also the platform by which public involved in risk communication and decision-making communication.In 2016,the General Office of the Ministry of Agriculture on the notice of "2016 agricultural genetically modified organism safety supervision work program" requires the establishment of synergistic regulatory mechanism,at the same time,strengthen the genetically modified food science popularization,proposed a variety of popular science promotion activities,by which to lay a good foundation of public opinion for the genetically industrial development.This requires the media to grasp the risk of communication properly and improve the efficiency of transmission.The impact of information on human beings is achieved through both “the content” and “the structure”.In the process of disseminating information,the communicator often pay attention to the content of the information,but they ignores the influence of the information structure itself.When the communicator communicate the same information with different structures,the impact on the audience is different,this is the framework of the news frame effect.In order to understand the characteristics of foreign mainstream media reports,In particular,the characteristics of the British mainstream media and to provide reference for China's transgenic reports.In this paper,the Chinese "People's Daily" and the British "The Times" as the object of this comparative study,the news was selected from the beginning of 2011 to the end of 2016 between the transgenic reports conducted in-depth study.The "People's Daily" and "The Times" are selected as study object is mainly because the two newspapers are the most authoritative and influential mainstream media in their respective countries and have a wide and diverse audience.Second,the newspaper is comprehensive in content,covering the technology,culture,politics,economy and other aspects.The report style is very serious.This paper mainly uses the literature analysis method,content analysis method,comparative analysis method.The specific framework of this paper is as follows:The first chapter is based on the theory of risk communication and news frame.In this paper,the related concepts are defined and the domestic and foreign scholars have been sorted out the relevant research.The second chapter talks about the history of Chinese and British genetically modified food controversy,summarizes the contents,characteristics and research methods of frame theory and news frame and explains the relationship between audience,risk communication and news frame,and emphasizes the balance of news Report the importance of risk control.The third chapter elaborates the research design which is from the sample selection to the sample extraction of the whole process introduction,as well as the construction of the detailed construction of the category construction.Through the concrete content analysis method and the comparative analysis method,the data frame of the genetically modified food is analyzed and compared,and the six categories of the construction are discussed from the number of reports,the subject matter of the report,the source of the news information,the subject of the coverage,the tone of the report and the tone of the news Quantitative Analysis.The fourth chapter was according to the data in Chapter 3,the author summarizes the characteristics and advantages of the news frame of the "Transgenic Food" in the Times.(The coverage of the report is proportional to the information needs of the audience,the coverage of the report and the wide coverage,balanced reporting,public participation and writing Skills popularization).The author finds the characteristics and shortcomings of the "People's Daily" news frame of genetically modified food(lack of government decision-making,single coverage of the source of information,lack of consumer and farmer's voice,strong scientism blindly optimistic).Finally,the author study of the reasons for the emergence of Chinese and British genetically modified food and the reasons for the lack of deeply(different backgrounds,different science and technology policy,ideology is different).The fifth chapter puts forward the construction of the news frame of the "Transgenic Food" of the "Times",and it also explores the effective ways to construct the news frame of China's genetically modified food,improve the efficiency of communication,optimisze the risk communication of transgenic food in China.The sixth chapter discusses the strategy of reporting genetically modified foods in China.It enhances the interaction with the scientific community,focus on the audience perspective,taps the needs of the audience.Its main body is more diverse,participatory to strengthen,strengthen the genetically modified food reported writing skills,enhance the reliability of information sources,enhances the balance of reports.Furthermore,the development tendency of genetically modified food news reporting was proposed,using new media as the extra channel to communicate the news as well as the traditional media,the “Democracy paradigm” will be the mainstream ideology when to structure the news.