Study On The Expression Of Media Discourse In The Risk Society

The concept of "risk society" is a concept put forward by Ulrich Beck,a German sociologist,in 1986.On the basis of which,the concept of "risk society" has been enriched and developed by Giddens.The "risk society" mainly refers to the development of science and technology in the process of globalization,the human society is out of the shackles of the nature and tradition,but faces a variety of non natural risk.According to Beck and Giddens' s argument,China is already a member of the risk society.On the other hand,according to the discussion about the discourse power of Gramsci and Baudrillard and other scholars,in the "risk society" have the right to speak,to achieve social stability,plays a crucial role in the maintenance of China's socialist system.In addition,the new era,China's media in the "risk society" environment is also undergoing a major change,the continuous development of new media technology,the traditional media are facing a great dilemma,and the only way out of the dilemma is the reform and transformation.There are many problems in this process.Open the new media that the boundaries of identity communicators and audiences have become blurred,the audience discourse status of the promotion of the mainstream media discourse is squeezed,also appeared the phenomenon of confrontation between mainstream media discourse and folk discourse,Western values are more likely to erode the value system of socialism in china.Therefore,if we want to strengthen our socialist ideology,we must promote the return and construction of the discourse power of the mainstream media.Based on Beck's risk society theory,combined with the new period of our country media environment focus on the collection and the analysis of the "development" of AIDS in China and the "Chengdu Pengzhou petrochemical" events in the media discourse,using literature analysis,case analysis and so on,to study in China in the new period the risk society localization connotation and the characteristic,the media discourse changes,as well as the mainstream media in the face of risk event discourse problems,and then puts forward the path of a series of new period of risk society under the environment of mainstream media in China and the construction of the right to speak.