A Study On The Spreading Characteristics Of Web Celebrity's Works Of Micro-Drama

With the social changes and the development of media technology,people's expression and content are constantly changing.The freedom and openness of the network media gives the ordinary people the chance to sound,and anyone can use the Internet to make their own voice.Grass-roots class to become the probability of red people have also been infinite expansion,coupled with the surge in the number of Chinese Internet users,virtually boost the rapid growth in the number of red.But whether it is the traditional media era or the new media era,"the content is king"thinking never become obsolete.Since the media era of the red network to implement this concept is very thorough,more than the previous web celebrity more emphasis on the originality of content works."Web Celebrity" as a special phenomenon of the network can be described as popular for several years,with the media form in the ever-changing,web celebrity works also will change the way.From the earliest with the text of the ruffian ruffian Tsai,Anne baby,etc.,to the picture of the era of Sister Furong,Xifeng and others,through bold and nude pictures,ugly evil taste to attract the eye,since the media era,there have been a group of short video Professional production content of the web celebrity,such as "violence big event" Wang Nima,from the media video talk show"logical thinking" speaker Luo Zhenyu,Papi jiang and so on.The significance of the new media is not only the technological progress of the information carrier,but also created the development space for the network red work,its own network,open and so on,on the red background works creation,transmission mode,Red creative ideas,the theme of the work of choice,language style,means of expression and even the image of red and so on are changing.From the earliest "Sister Furong" to the recent rapid jump red "2016 first web celebrity" Papi jiang.web celebrity development is no longer relying on the traditional show self-timer mode,but pay more attention to the original works content.To the image of older young women appear in the public sight of the Papi jiang,a change in the usual web celebrity "awk face,Taobao wind" model,refresh the traditional web celebrity in the hearts of the audience image.Combined with short video short sincerity of the formal characteristics,with sharp words and unique expression of the way quickly became popular network,called as "the first web celebrity in 2016." This "a set of beauty and talent and a woman" is how popular network problems caused by academia and industry attention.After the author of this phenomenon observation and thinking found that in the network red generalization,homogenization of the Internet era,Papi jiang can stand out,known as the web celebrity sector of a stream,and its original video content works is bound to have a close The contact.Based on this,this paper will start from the video work of the red Papi jiang,try to define the concept of the micro-class network from the media era,and from the perspective of communication,the characteristics of the dissemination of such red works,genre features,Image construction and other aspects of the dissemination of red works to do a full depth of the depth of the study,trying to explore the red Papi jiang works unique and successful,and more new network red,long-term development from the media to provide effective Reference value.The results show that the characteristics of transmission,genre features and content characteristics are involved in the "image" shaping of the web celebrity,and the three are not only interrelated,but also under their mutual action to attract the attention of the recipient,The result of the resonance.And they jointly constructed the unique image of the web celebrity women,that is,in the interaction between the changes of communication and social change,the special attractiveness of contemporary online red is similar to the formation of any kind of female image and historical change.The dissemination of red works is not only a powerful complement to the analysis of traditional literature,but also a useful exploration of the literature of contemporary mass communication.Enhance the understanding of the characteristics of the dissemination of such literary works,through its exploration for the study of broad literary works building blocks.