The Research Of “Knowledge Gap” Of Agricultrual Spreading

To solve the three rural issues becomes more urgency with the reform and opening-up deepened. The efficiency of agricultural spread has a deep influence on improving agricultural production, promoting agricultural development and increasing famer's income,and with the coming of era of information, this effect has also been gradually deepened. In our country, however, due to the "knowledge gap" of agricultural spreading between communicators and the recipients,the agricultural spreading has been very low efficiency,the effect is not satisfactory. However, with the development of network technology and new media, "knowledge gap" not only to reduce the trend, instead more expand, therefore, reasonable and effective measures must be taken to slove the problem.Firstly, this article explains the selected topic background, and then stating the purpose and significance of this research.Through combined with the domestic and foreign research present situation, determining the research contents and methods.Secondly, explaining the meanings of "agriculture spreading" and "knowledge gap".Then, stating the composition of communicators and the recipients of agricultural spreading.This can compare the "knowledge gap" between the communicators and recipients and its negative impact of "knowledge gap".Once again, through the analysis of each link in the process of the agriculture spreading, the paper exploring the reasons of “knowledge gap” from the social environment, communicators, communication channels, the waiters in the four aspects,so that it can find out the crux of the problem, in order to make the solution more targeted.Finally, this article explaining the solution of settling the “knowledge gap” of agricultural spreading from the social environment, communicators, communication channels, recipients. Countermeasure research and the analysis of the causes is complementary to each other, in order to make the solution more targeted and effective.