Research On The Fund Management Of LHCB Media Group

Capital management has been in financial management important constituent,is one of the core issues of the survival and development of enterprises,especially in the large group of companies,because the company level more,complex structure,loose,lack of funds caused by the centralized control of the situation meet the eye everywhere.How to integrate resources and make rational use of idle funds in the company becomes an important issue for the development of today's group enterprises.However,the complexity of the group enterprise determines the complexity of its financial management,which determines the complexity of the financial management.It is the research direction of this paper whether it can break the system defect to solve the fund management of the group enterprise,and use the advantage of the group enterprise to solve the problem of the importance and complexity.The situation of group fund management based on the theory,combined with the present situation of fund management of LHCB media group,analyzed the group cash management encountered in the real application problems,including the mode of capital management itself,as well as the practical application of LHCB media group in the management problems,identify and solve problems,and then put forward the feasibility the improvement of the existing mode of capital management solutions.At the same time,the P2 P fund management mode of popular existing mode again to put forward a new model based on the platform,to avoid the systemic problems in the old model,for the group of enterprise capital management this paper proposes a new model.Hope that through the changes in the research ideas of funds for the group's capital management model innovation.The same is the two ideas of capital management,the introduction of virtual market,the group will further improve the management of funds.Through the study of the group fund management mode,it provides a reference value to make full use of its own funds,reduce the external financing pressure,improve decision-making efficiency and decision-making ability.