The Visual Expression Research And Interaction Design Of Alternate Reality Game

Alternate Reality Gaming(ARG)is a kind of multimedia interactive game which takes the real world as the platform and integrates various virtual game elements.Players can personally get involved in the role playing.It could also be referred to as "invasive virtual reality interactive game".Nowaday,because of great advances in the internet and virtual world,the barrier between material society and spiritual society was crashed.To be more specific,from the perspective of informationization process,people's view of philosophy towards living was somewhat disturbed,which,in other words,people could reach further and think louder due to the liberation of time and space.Under the impetus of Gamification design,Aftertech.inc well-planed,designed and developed City Easter Egg App that based on the area of Altemate Reality Gaming.The author,as coreplanner,product manager and interaction designer,have been extensively involved in the whole process,which including research,design,product development and optimization.As a result,this tryout was presented as a leading example of theexploration on Altemate Reality Gaming platform development in domestic market.This article expounds the important development status of ARG game to the current game industry.It bases on the analysis and the trend judgment of the present application situation of alternate reality as well as mobile gaming experience forms,analyzes traditional puzzle game models,adopts offline game means of augmented reality,gets through the new channel between the LBS services and O2 O sector in an exploratory way,connects the last closed space between the real world and virtual world,extracts the local culture and gaming stories,and develops the design case of “CEE city easter egg” of ARG project.The “CEE” project systematically explores the visual image working methods for altemate reality gaming from the localized,commercialized,and artistic perspectives,shows the design process of visual images of the APP for an altemate reality gaming in the aspects of element collection,procedure design,framework establishment,and working method institutions,proposes the proper expectations on the future development in the current conditions to find the weaknesses of the current augmented reality models and O2 O models with the reasonable future planning,to meet users' future needs,and to adapt to the possible augmented reality popularization tendency.The project explores the game experience from the perspective of alternate reality game,innovates the operation process of the traditional image display,summarizes the standardized design way targeting at alternate reality game image design,foreshadows a feasible development pattern for the augmented reality and virtual reality industries in future,and tries to analyze and predict the development direction of the brand-new image display in the future.