Analysis And Research On The Knowledge Ecosystem Of "Zhihu"

Zhihu is a social network quiz platform which attach importance to logos, knowledge and logic, all of the users here have the enthusiasm and passion to share and study, they are the elite in their field. Users will share their own wisdom, experience, expertise with others and establish good relationship. The unique knowledge environment of Zhihu is as big as an ocean and the social relation network is also very precious..The paper will analysis the knowledge environment and its characteristic of information age, which combined with the study form domestic and foreign, and compare the mainstream platform in Web1.0 and Web2.0.Explore the users, mode of communications of Zhihu. Combined with communication, economics, psychology and other disciplines, from the macro and micro aspects to do the SWOT analysis for Zhihu, and find the way to solve these problems.Chapter 1 mainly introduces the background and significance of Zhihu, analyzed the information era of knowledge environment, and briefly introduces the Zhuhu knowledge ecosystem, and analyzing its composing features and users. Chapter 2 will compares the research of Zhihu at home and abroad. The third part will analysis Zhihu from the macro and micro aspects, the characteristics of knowledge ecosystem are analyzed. The fourth chapter is the research on the problems and Countermeasures of knowledge ecosystem. the fifth part are the future development proposals for Zhihu, the sixth part is the promotion for Zhihu mode.