Study On Problems And Countermeasures Of Hunan Radio And Television Cultural System Reform

Cultural industry has become an important pillar industry of China's national economy, and it has become the important part of China's sustainable socio-economic development. The development of cultural industry is the Party and government for cultural construction's important content and important duty. Promote the cultural system reform to establish a complete public cultural service system. to achieve effective social control is an important measure for country to exercise governmental cultural functions.Hunan is a cultural province. Hunan Radio and Television had take the first breakthrough in the cultural system reform road. through resource integration,restructuring, innovation system, Optimize the industrial structure, enhanced production capacity, expand channels, and other reforms, creating a compelling national market competitiveness and brand influence. On the road of cultural system reform, "Hunan TV Army" have take the first breakthrough. through resource integration and restructuring, innovation and institutional mechanisms to optimize the industrial structure, enhance the content of the production capacity expand product distribution channels, and other reforms, creating a compelling national market competitiveness and brand influence. Three reforms of Hunan Radio and Television has achieved initial results, but at the front of “triple Play”, mobile Internet Technology, new media, we cannot be satisfied with past achievements, but need further efforts to promote cultural system reform. Learn the advanced experience of foreign country, solve the problem of Hunan Radio and Television such as poor management system, imperfect Investment and financing system, uneven Industrial development, inadequate talent Incentive. By strengthening reform, then achieve the separation management, independent production, update reform ideas, innovative reform model, enhance the vitality of reform. And explore a reform mode conform with China's national conditions and cultural system of broadcast television, provide valuable cultural reform practical experience and theoretical reference for broadcast television industry, just to increase the brand and cultural soft power of Hunan culture industry. broadcast television industry to provide valuable cultural reform practical experience and theoretical reference. Hunan culture industry to enhance the brand and cultural soft power.