Communication Research On The Development Of Mobile Short Videos

The rise of microblogging, and quickly became popular exhibit increasingly powerful influence in leading the arrival of the era of micro-micro condense things shown increasing strength. With the popularity of network technology and the rapid development of mobile intelligent terminal, various forms of new media emerging. Among them, relying on mobile intelligent terminal as the carrier's mobile short video is in the context of the era of micro product emerged, it appears the definition and content-rich micro-video, and open up a new form of micro-video, its propagation speed scale and promote the continuous development of micro-media age.In 2006, the concept of micro-video appeared, followed has flourished, by the majority of the audience welcomed and loved. With the popularity of "fast food culture", micro-video family appeared a new micro-video form, can be taken anywhere, sharing mobile short video. For example, in 2013 appears "micro-vision", "second shot", appeared in March 2014 "beauty shot" at the end of 2014 appears "small micro-letter video" and so on. The past two years, mobile short video in full swing, the media is becoming an important structural component. Mobile short video delivers instant communication, it changed the traditional video communication, the media industry to bring disruptive revolutionary significance of the image of great social and cultural values.Huajie mobile social media micro-video instant propagation Study. Tianjin Normal University, mobile video short rise in China, has been nearly three years, still showing the emerging developments. Why mobile short video of this new thing will develop so rapidly, it must have its own characteristics and advantages of the law of development.In recent years, with the rapid development of mobile short video, domestic research on mobile short video is gradually increasing, but more inclined to form their products, resulting in an overview of the background, development status, the spread of mobile short video development Research is more one-sided, the lack of a comprehensive study of macroscopic systems. This paper studies done trying to make up for the lack of research in this area. This paper selects short mobile video applications "beauty shot" as the research object, "5W" feature Lasswell embarked on a short video community "beauty shot" spread analysis, and then hold a short video mobile features as a whole, the development of rules and directions, moving short video exploring how to effectively combine their own characteristics and developing laws, development of effective development strategies.I think let the audience benefit, to meet the individual needs of the audience is the reason and the ultimate goal of moving short video for development, and therefore the study of mobile short video audience will be the main clue of this paper, through the active users interviewed, and then expand the survey experience combined with the author's observation on the use of user behavior research, understand the problems of short video using the mobile audience motivations, needs and the audience in the course of discovery, and then put forward countermeasures and development strategy. Mobile short video demonstration reason for existence and development put forward by the above methods and short video mobile existing problems; on the other hand a short video from the mobile development team point of view, access to "beauty shot" product of staff, drawn mobile short video advantages and characteristics of the law of development. Then combined with previous research and related data analysis to identify Solutions and mobile short video issues in the future development strategy. Mobile short video to better meet the needs of the audience, the future development of better theoretical basis and practical reference. In the five-part article, a short video from the mobile phenomenon rose to define the theory, and from the theoretical level to rise to practical application, the logical order of progressive layers. This paper argues that in order to beat the United States as the representative of a short video as a mobile micro-video form of communication in the ascendant,but also will promote the integration of the development of mobile short videos and other industries. For this reason, research and development of mobile short video has been overwhelming.This article is mainly to solve the following problems:First, the characteristics and advantages of the law of development and mobile short video features, developmentSecond, through the law of development and characteristics of mobile short video analysis, the short video mobile existing problems and reasonsThird, the proposed short mobile video problems Solutions and feasible suggestions for its future development...