The Research On The Diffusion Of Danmaku In China

As Internet technology's rapid development,it is becoming an indispensable part in most people's life,and also,the audience are taking activly participate in Internet affairs.Based on present technology,Danmaku video's unique characteristic----real-time interactive function when viewing has met the needs of the audience.Danmaku video was introduced to China from Japan in 2007.Within the past 10 years,it has spread from little-known websites to movies and to mainstream websites,and then has formed into its own characteristics.The rapid development of Danmaku video wins itself more and more attention,it gradually come into view of the public.This paper mainly discusses Danmaku video in the field of Communication,the core question is to find the reasons why Danmaku video can be so popular.It is a type of network video,which has been popular in a niche range.Until 2014,Danmaku function was put online,and some mainstream video websites became in conjunction with Danmaku in other areas,after getting approval of both sides,Danmaku function was recognized and accepted by the public,then quickly became popular.So what is the unique charm of Danmaku video?What factors make it so popular?The article introduces the concept of Danmaku and Danmaku video,defining the relationship between them,and then compared Danmaku video with traditional video.Then disscussing with double audience,double communicators' characteristics,contents of the meaning of second creation to introduce two aspects of Danmaku video:the transmission subject and the content.Through a full range comb of Danmaku video,people will better understand this new thing.This paper will present popular factors of Danmaku video from three aspects:the interaction of Danmaku video,society psychology,and people behavior.Combined with boring marginal groups,spreading psychology,ridicule culture,carnival theory,analyzes the reasons from the Angle of sociology,psychology and the dissemination of culture.Although the Danmaku video has been accepted and used by more and more people,the popular occasion could bring it some negative problems which affect viewing experience,such as content vulgar chaos,tort,network war by words.Danmaku video websites need to improve from the audience's media literacy,content control,and resource integrating,try to make full use of the network data to promote Danmaku video's continuous development.