Research On Barrage Culture Based On Barrage Video Website

In China network video business of development has entered has anew era of today, Danmaku video website this small all of video websiteform with on a shampoo advertising of spoof and hot word "Duang" ofwidely pop and entered has more people of vision, actually, this justgeneralized of Danmaku culture product of iceberg a angle, just somerandom factors of role only contributed to has this from has House culturecircle entered mainstream network culture and the reality life of explosiontype of spread effect. In recent years, the barrage of video site and barrageculture has grown with the popularity began to get attention of some TVshows, network terminology, its cultural product appear in the traditionalmainstream video sites and advertisements in the program and provincialguards, few of the barrage are stars and other cultural expressions, theydo not understand adequately the meaning of the term person handy touse and even sometimes directly linked with the website itself. Thissubculture into the mainstream culture phenomenon are provoking.Danmaku culture of spread way and spread effect on network culture,and the new media era of culture industry development way ofdiversification has active of reference role, paper based on Danmakuvideo website of status, through both at home and abroad comparedanalysis, perspective Danmaku culture as a Asia culture, is how inspecific of platform specific of groups in the achieved culture ofproduction consumption of organic cycle of, while focus explorationanalysis with spread way and effect related of two aspects, a is Danmakuthis unique of comments form, Second barrage of video sites as part of itsplatform and the core of cultural production and consumption, theaudience’s identity and psychological, can show under the context of newmedia culture fans and fan groups of new options, new features andconstruction of cultural production and consumption activities and cultural, for our country as a type of network platforms, network cultureand the development of cartoon industry being a reference.This research total is divided into four a part: introduction describedhas topics of background, and topics of object, combs has currentlyacademic on Danmaku and the Danmaku culture of research status,proposed has research purposes, and method and innovation points; firstchapter main clear and Danmaku culture close associated of three bigbasic concept, Danmaku, and Danmaku video website, and Danmakuplay device, this three who is all user contact, and achieved behavior, andculture generated of based tool and means, understanding itscharacteristics and development history is began Danmaku cultureresearch of primary steps; Second chapter select has culture productionconsumption of core, by all mainly perspective, from by all behavior, andpsychological, explained has based on Danmaku video website ofDanmaku culture production of specific process, and product and theinner motivation, clear has Danmaku culture vitality of sources and theculture of specific constitute; third chapter according to the researchbefore mentioned of production consumption way, analysis its has ofcontent production mode of characteristics, and on other culture ofproduction activities of revelation and reference value, while ontransformation period of domestic Danmaku video website do a basic ofconsiderations, Of the mass audience and the barrage of influences ofcultural production and consumption, and to survive under the barrageculture popularization platform may be a forward looking.