A Comparative Study Of The "Running Man" Program Strategies In China And Korea

In recent years, South Korean entertainment culture has a great development in China, the "Korean wave" products also has an great effect on the Chinese cultural market increasingly. All these are becoming popular with Chinese audience,especially the young generation. With the introduction of the copyright of Korean star reality show, more and more scholars are concerned about the enormous challenges that domestic TV show will meet. We not only absorb energy and experience from the outside, but also we ought to do more study of ourselves to find the breakthroughs. In this essay, Through the appearance of entertainment, author wants to choose a high degree of concern present Korean reality show <Running man> and its Chinese version of < Running, Brother > as an important study case, in-depth comparative inquiry from multiple angles, in order to get more convincing and realistic significance of enlightenment.Launched a high-profile reality show, innovation is not just pattern on the subject certainly, in the content of the choreography, set and other specific operation is under the foot work, so as to possibly receive the desired viewing effect; the audience as the propagation Five aspects of an important part in modern television media and cultural industry chain, the audience is more related to the effect of the final output of the last ring. The comparison about TV Show between South Korea and Chinese, the audience should be the same emphasis in height. From the detailed analysis of<Running man>and <Running, Brother>(Chinese Version), while adding elements of the audience in this study, I will make a multi-aspect and multi-level contrast analysis between the two versions of the program.The first chapter is an introduction. In the second chapter of this essay, the history of the Korean reality show in China’s development will be the first element to do up. The imitation, broadcast, to the recent purchase of copyright, modified to Chinese version, and then the multi-dimensional cooperation, of a trend in China produced a variety show, the entire development combs and rendering process from the time; then the reasons for the Korean reality show variety in China’s development will be a multi-orientation analysis from the cultural, industrial operations, production and content of these four aspects. The third chapter starts from the program theme,game settings, post-production, narrative ability, placement and characteristics of thesix members of the aspects of South Korea two versions of content analysis and comparison. The fourth chapter analyzes the statistical data and specific evaluation of media contact behavior of Chinese audiences for both China and South Korea version of the program, and from a psychological point of view the principle of conducting analyzes the psychological impact on the audience to select and watch reality TV star might be a variety show factor. Finally, the empirical results from the above text and data in reflection, to find the gap between China and South Korea two versions of reality TV variety shows, and lessons learned from the gap between the successful experience in the Korean reality show, for our reality show, variety show development of suggestions for improvement strategies, while also providing advice for the development of China’s market-oriented variety.