The Development And Innovtion Of College Journals Based On The Audience's Needs In The New Meida Time

College journals which established from Qing dynasty has exercised during the Republic of China era, the Period of Anti-Japanese war to the found of the new China,that witness the development of the higher education as well as promote the development of the press. During the time, college journals' functions and organizations have become better. The college journals has become a basement of the advanced culture, having advantages about leading ideas, educating people by newspaper and communications. But with the development of new technology, people have much more ways to get the information, the old Mode of operation of college journals could not satisfied with the people's needs, So there are many problems about college journals have appeared. At the same time, college journals should take problems about how to attract the attention of people, How to improve the reading-rate,how to compare with the different needs of people. On the backgrounds, college journals need innovation and development continually.With the support of The questionnaire survey, Interview method and documentary method, put the college journals in shandong province as the example to analyze the real condition of people, and investigate the nations' college journals and foreigns' college journals to summarize the strategy about the development of college journals.There are four sections in this study, which followed the background-now-q uestions-strategy patterns. The section one illustrates the important of the news and the campus newspaper's people's characteristic as well as the need of their minds. In the new technology world, whatever the staff or the students who ha ve powerful sel-awareness and active intelligence, they focus on the campus mo re and more. All of that the analyze of audience become important. The sectiontwo, using the questionnaire survey to find out the satisfaction degree of the a udience as the college journals in shandong province to be an example. Using t he interview method to know the management and the publisher promoting of t he college journals. The section three summarize the questions about college jou rnals by the survey of today and the analyze of needs and the change of inside and outside. Questions can be divided to be three sides: the impulse of the ou tside, the college journals itself as well as generalizing of it. The section four want to find a new way to promote the development and innovation of college journals. There are six ideas,t he innovation of contents and reports, the promo ting of web editions, trying to make a application, the promotion of the worker s whose accomplishment about the new media, the communication between diffe rent newspaper, the update of the new media platform.As we all know, college journals are an important part of the campus culture and help lots of people grown up. This study wants to find some common problems about college journals and raise some strategies to help it become better.