Research On The Innovation Of TV Talk Shows In The Context Of Media Convergence

TV talk show,featured by the interpersonal communication and interaction,is one of the main types of TV programs in China.Unfortunately,unlike the booming development trend in the early age,TV talk show is faced with an embarrassed dilemma under the new media era.With the change of media ecology,loss of competition advantages,and transfer of the audience attention,TV talk show is no longer as prosperous as before.In order to survive this bleak situation,people from both academic field and industry field have been launching various explorations.Dozens of scholars conduct theoretical study and countermeasure research from the perspective of communicator,communication mode,and communication channel.And some talk show makers draw lessons from the current hot program types,such as reality TV,slow TV,and network original program,applying the essence to the production of TV talk show.However,these attempts are far from enough for the increasing critical audience.In the "audience-based" age,only fully based on the audience can TV talk show makers win the competition.Different from the perspective of communicator in the earlier studies,this thesis starts from the demands of the audiences and analyzes data through ratings,concluding that TV audiences'connotation,identity,demands,and media consumption behaviors have undergone a certain degree of conversion in the media convergence era.As for the target audience of TV talk show,their viewing behaviors become more layered,fragmented,and cross-screen.Secondly,focusing on TV talk show itself,following the official birth of such programs in the late 1990s in China,TV talk show has experienced about 20 years of exploration and development,forming a market pattern in which three generations of“old,middle,and young",different styles and a wide range of categories are gathered.However,there are hidden concerns behind the scenes.Along with the fierce competition in the media content products field,TV talk show programs begin to show more and more limitations,such as single form,poor audiovisual effects and weak audience participation.Faced with the loss of audience and decline of their own market position,many TV talk show programs start from the psychological needs of the audiences,carrying out many innovative explorations focusing on enriching program forms.Such as Kevin Hour,Chunni's weekend,Meet the big names and so on.However,although the above programs have provided active demonstrations in meeting the demands of the audiences,the problems that audience cognition isn't comprehensive,audience positioning isn't prominent,the audience guide isn't in place still exist.In the face of this situation,TV talk show producers should re-examine their own market position and living conditions,get insight into the audiences' new media consumption habits and characteristics,by closely fitting new audience needs and emphasizing the conversion of potential audience,finally to construct an all-round system of innovation which is centered on the audience demands.However,meeting the audience demands doesn't mean blindly cater to them.Only stick to its own characteristics and put an emphasis on the changing target audience,can TV talk show survive the fierce competition.