The Research On The Innovation Of Universities' Ideological Propaganda From The Perspective Of "Microblog And WeChat APP"

The ideological propaganda in universities is closely related to the ideological security and direction of running a university,thus it is of great importance to do it well.By exploring the new laws and new features of the ideological propaganda from the perspective of the "Microblog and WeChat App",this study aims to enrich the theoretical system of ideological propaganda and promote the ideological propaganda in universities in the background of the new media.The study adopts the method of literature research,system analysis and the combination of theory and practice.With the development of Microblog and WeChat App in universities,the ideological propaganda is not only facing new development opportunities,but also facing more and more challenges,which objectively constitutes the propaganda and ideological work innovation and development of practical basis and motivation.The Micro-end and the ideological propaganda work in universities show the dialectical unity of the "real" state under the fact orientation and the value orientation.Although the ideological propaganda work in universities is facing the challenges of hard guiding of the public opinions,the striking of ideological security,the urgent need of deepening integration and development of campus media,ideas of propaganda thinking,the means of carrier,the operation and so on usher in a good opportunity to development.In order to deal with these challenges and opportunities,we need to clarify the value orientation and guiding principle of the innovation and development of ideological propaganda work,further strengthen the implementation of the propaganda idea and promote the construction of campus media so as to promote the innovation of ideological propaganda discourse system.In order to contribute to the construction of professional ideological propaganda work of "Microblog and WeChat App",we need to constantly improve the mechanism of ideological propaganda,open the new situation of ideological propaganda and constantly enhance the attractiveness,cohesion and acceptance.In this way,the basic task of strengthening morality education can be fulfilled.