The Influence Of Social Thoughts On The Ideological And Political Education Higher Educational Level In The New Media Era

With the innovation of Internet information technology, the field of information communication has undergone enormous changes, human society has gradually entered the new media era. Since the reform and opening up, social drastic changes, a variety of social thought agitate each other, a large number of Western social thoughts into China.When social thought encounters the new media, there would set off a hurricane in the ideological and cultural fields, the new media has so powerful force that there has an unparalleled advantage in receive, spread and presentation methods. In this cultural turmoil, the most affected and most in need of our attention is undoubtedly the contemporary college students, contemporary college students are quick thinking, dare to accept the new generation of generation, strong sense of autonomy but lack of independence, clear objectives but utilitarian color, Self-confidence but no rule, and vulnerable to a variety of social ideological confusion,it is difficult to grasp the correct direction of thinking.The influence of social thought on the ideological and political education in the new media era extends to all aspects of economy, politics, culture and social development. On the one hand, the spread of social thought in the new media era brings some opportunities to colleges. On the other hand, we cannot ignore the serious challenges that it brings to colleges and ideological and political education in colleges. To this end, colleges can not be laissez-faire, must be responsible to help contemporary college students to find the right direction in all sorts of social trends in the torrent.This paper is divided into three parts: the first part elaborates the related concepts of the new media and the social thought and the related interaction between the two. On the one hand, the social thought in the new media environment have had an unprecedented change in the way of communication; the other hand, the pluralistic social trend prompted the new media continue to improve their own platform construction. The second part discusses the positive impact and negative impact of the social thoughts in the new media era on the ideological and political education in colleges, mainly discusses the contents, methods, paces and the subject, object and effect of the ideological and political education in colleges. The third part puts forward the strategies of ideological and political education to deal with the influence of social thought in the new media era from four aspects: ideological and political education platform, ideological and political education discourse right, college ideological and political education object and college ideological and political education.