The Crisis Control Study Of Sports Administrative Organization In China

Recently,the Chinese sports has achieved rapidly,sport administrative organization is in the status of central management.At the same time,the media influence has expanded unceasingly,accelerated dissemination of the sports crisis event,and became the important segment of the crisis management.However,affected by the factors such as resource structure,management style and social transformation,our sports organizations of government generally lack the interactive mechanism to the media response.Therefore,this paper based on the performance of the media,study crisis control of Chinese sports organization of government.In order to help Chinese sports organizations make better use of media to improve management functions,improving the efficiency and effectiveness of crisis management,adapting to the rapid development of media.Thus,it can enhance the credibility of Chinese sports organizations and reduce crisis damage.Literature,case analysis and mathematical statistics are used in this paper,taking the doping events of Sun Yang and the conflict events of Sichuan and Liaoning Men basketball recently as the specific cases.By the selection of media samples,the writer studies the performance of the media and sports administrative organizations in the different stages of the crisis from analyzing the general situation of news report,the content,the query point,the source,the reporting tendency and the self-media communication.Using media response index to judge the problems and causes of sports organizations in crisis control and media response,and then the proposals of media management strategies and crisis communication are put forward.Through the media view of events,there are the problems in crisis control of our sports administrative organizations: 1.Crisis warning system was not built during crisis brewing period;2.Go without two-way communication of fact and value during the period of crisis outbreak and development;3.There is no crisis recovery management and effectiveness evaluation during crisis recovery period.There are problems in media response: 1.Lack of timeliness on time scale;2.Lack of pertinence in selection of informed content.3.The source of information is single and imbalance.4.Perfect sound mechanism is not established.In this regard,the organisation should strengthen media construction in daily reports;establish crisis control system based on crisis warning system,two-way communication between facts and values,crisis recovery management and effectiveness evaluation to deal with crisis;improve performance of media response,pay attention to effective expression,complete the system of crisis press conference and crisis spokesman as well as reform the organizational structure.