New Literary Advertisement(1919-1949):As A Form Of Literary Criticism

The new literary advertisement is a unique literary existence and literary form in the Chinese modern literature,having a form of literature and literary theory.It records the literary minds of many new literary writers,literary ideas and criticism of many new literary critics,leaving a lot of theoretical essence and literary spirit of new literary criticism.There is a new advertising literature witnessed the history of the whole process of Chinese Modern Literature.This article is based on the new literary advertising text on the perspective of literary criticism and literary theory and studys the literary criticism in the text of new literary advertisements.This article is from four categories to study.They are the context of its occurrence,critical stance,criticizing paradigm and criticism trait.This article is to explore the possibility of new literary advertisements as a form of literary criticism and its theoretical significance in the history of Chinese modern literary criticism.This paper is divided into four chapters.The first chapter mainly discusses the criticism about its occurrence of the environment and critical stance.And This chapter will clarify the cultural environment,the media environment and its critical position in this form of criticismclarify the cultural environment,the media environment and its critical position in this form of criticism.The chapter two,chapter three mainly from the specific level,summarize the paradigm of criticism and critical characteristics.This kind of paradigm is mainly manifested in the evaluation mode and the poetic criticism mode.This criticism reflects a shift in Chinese literary criticism and the turn of this criticism is that literary criticism is from traditional pure literary criticism to criticism of literary,popular and commercial peace.The chapter 4 mainly explains the significance of the criticism mainly from the perspective of building an open form of literary criticism and developing new forms of literary criticismin in the history of literary criticism.The conclusion of this paper is that new literary advertisements are a new form of literary criticism,and the characteristics of its criticism are double superposition of literature and commerciality.This new form of literary criticism shows a shift inChinese literary criticism,This shift is that this criticism deconstructs the closed form of traditional literary criticism and constructs a new and open form of Chinese modern literary criticism discourse.This open type of literary criticism paradigm expands the theoretical category and research interface of Chinese modern literary criticismt and make Chinese modern literary criticismt to the popular,dialogue,the whole perspective.It opens up the multiple dialogue path on author-text-critics-readers.