| As an important part of folk medicine,Mongolian medicine is the Mongolian and other ethnic minorities in the practice of production and life experience,in the protection of people’s health play an important role.But in the current western medicine has become the dominant type,Mongolian medicine such as the native medicine is actually at the edge,the edge position is not only reflected in the development of the medicine and can collect resources,but also profoundly manifested in all aspects of the social culture,the Mongolian medicine mass media coverage of the weak position is a bright side.In this paper,we focus on discussing the mass media transmission of Mongolian medicine,aims to relevant media reports spread of Mongolian medicine to study the quantity,quality and effectiveness,found in the mass media in the spread of the Mongolian medicine,reported in quantity,content,layout and there are a lot of deficiency type.This paper points out that the lack of main show is absence of the number of mass media on the spread of Mongolian and the lack of content,but also embodied in the spread of Mongolian medicine seek novelty and commercial exist alienation phenomenon,according to these phenomena,this article from two aspects of the media itself and Mongolian medicine analyzed its reason,thinks the role of mass media itself and the extent of the development of Mongolian medicine is the main two reasons,and to realize the mass media transmission of Mongolian medicine in fact is a comprehensive social and cultural facts.Finally,the article on how to promote the mass media to the spread of Mongolian medicine related Suggestions were put forward,which mainly involved in the process of spread from put forward countermeasures,mainly has strengthen the production and spread of Mongolian medicine content creation,enhance the art in the process of communication process as well as strengthen the audience to interact with the spread of the Mongolian medicine and so on. |
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