The Feasibility Research On The Construction Project Of Orchid Industrial Park In XP Town Of Haikou City

With the increasing urbanization continues to accelerate and the people’s living standards, as a flower ecology, industry and the rise of the sun, gradually by the government’s attention and the attention of the masses. Nearly 10 years, the world flower industry to more than an average of 10 percent growth, is one of the most dynamic industries in the world. Since the reform and opening up, China’s flower industry has been rapid development, it has become the world’s largest producer of flowers. 2009 international tourism island of Hainan rose to national strategies, and in2011, the Hainan provincial government to make major decisions start "green island" project, in particular the June 2012 "Green island project in Haikou City construction implementation plan " by the fifth session of the municipal government executive meeting examined and adopted the fourth, made in 2015, planning and implementation of the green channel, the village green, green river reservoirs, coastal forest construction, forestry development and construction, the construction of urban forest, wetland protection engineering, potted flowers and seedlings engineering "Eight Green Project" to build "green ring around, interspersed with green, green points are cloth" green pattern. Thus, Hainan flower seedlings industry has a huge potential for development.Based on the current development situation of orchid industrial in XP,Haikou.With relevant theories and methods of the feasibility study and full market research,proposed and designed orchid industrial park construction project of XP town. From the macro environmental assessment, market analysis starting project planning, and project finance and risk evaluation to make estimates. The conclusions are as follows:(1) the town of Haikou XP natural climatic conditions, industrial development and social conditions are appropriate to carry out the project. The project should be positioned as the standardized production of flower seedlings demonstration, trade logistics and horticulture Expo as the core content, the orchid industrial park is intensification, modernization, standardization and specialization and combines entertainment and leisure, wedding holiday, research and development and science education.(2) The project will sale tropical orchid products and orchid tourist service after the completion of the project, the project has good market prospects.(3) The project has good profitability by calculating the payback period, NPV, ROI, ROE, and IRR index;(4) the greater uncertainty the project faced is the changes of operatingrevenues and operating costs, and the two factors has greater impact on the profitability of the project, it should pay attention to prevent the risk of these two changes.