| With the rapid development of China’s national economy and the continuously deepening of reform and opening up, China’s real estate has become an important part of the national economy which can create tax revenue effectively, promoted growth of investment and stimulated consumption of related industries. Under the background of the global financial crisis, China is trying to alleviate the impact of the financial crisis on China’s real economy by expanding domestic demands. As a way of expanding domestic demand, the consumption of housing is able to promote the development of the entire chain of real estate industry. Presently, along with the tightening of our macroeconomic regulation and control of the real estate industry, China’s real estate industry will face new challenge.The characteristics of real estate industry is high-risk high-involvement and high-yield. In order to increase revenue and avoid risks, the analysis of feasibility has become a necessary pre-work for a real estate program. A comparatively precise study of feasibility is the foundation of decision-making and the key document in real estate companies. The primary purpose of a feasibility study is to make decision-making scientifically and democratically. Thereby the company can minimize or avoid the failure of investment, and improve economic benefits, social benefit and environmental benefit of real estate projects. Therefore, the preparation of getting success to a real estate project is doing a study of feasibility comprehensively and impeccably. It has theoretical and realistic significance of strengthening the feasibility study by adopting scientific and rational methods to make decision and to do prevention.This paper studies the feasibility of the living supporting project in photoelectric industrial park in Chengdu high-tech zone by analyzing the regional environment, conducting investment estimation, evaluating the finance and analyzing the risk of this project. Firstly, beginning from the analyzing of Chengdu’s macroeconomic environment, this paper studies Chengdu’s economic environment, urban planning, development of photoelectric industry and the stages of development of market. Based on the analyzing above, this paper analyzes and predicts the regional segment market of the real estate market in Chengdu, summarizes the rules of real estate in Chengdu and applies it to this living supporting project. Then this paper conducts comprehensive analysis, judgment and evaluation of the engineering technology, environmental factors and social economic, etc. Then, in order to judge the economic rationality, this paper calculates various kinds of index by the way of appraisaling finance. Finally, it is concluded that the project is feasible on the aspect of technological, financial and social benefits.This paper tries to establish a more comprehensive and perfect model of analyzing the feasibility of real estate project. It is helpful for similar projects to make a better prophase investment and to establish a valuable standard of writing feasibility report.The innovations of this paper are as follows:Besides analyzing the economic benefits, it also analyzes its social benefits and environmental benefits. It conducts a sensitive analysis which has a more dynamic sense. It emphasizes the risk identification and prevention in the report which reflects the ideological trend in modern project management. On the aspect of collecting data, this paper adopts a survey methods, such as doing market surveys, consulting the official statisties, interviewing with the target customer group and visiting real estate nearby, etc. |
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