Font Size: a A A

The Strategic Transformation Research Of Great Wall Information Technology Limited Liability Company

Posted on:2014-03-06Degree:MasterType:Thesis
Country:ChinaCandidate:S Y LiFull Text:PDF
GTID:2309330431495362Subject:Business administration
Abstract/Summary:PDF Full Text Request
In this era of acute competition, economic environmental turbulence, the traditional way of competition and management method has already can’t meet the survival needs of the enterprise. strategic transformation has been more and more realistic and important subject in today’s enterprises at home and abroad.According to the strategic management theory of knowledge, make a comprehensive analysis of the reality of the Great Wall information, and develop a transformation strategy accords with the practice of enterprise internal and external environment. The thesis mainly is divided into six parts. The first part makes introduction, proposed our country enterprise faced a serious challenge of enterprise strategic transformation topic, and briefly illustrates the use of research methods in our study, case study, and confirm and briefly introduces the research topic of this study, the Great Wall information technology co., LTD, further derived in this paper, the research framework and purpose. The second part is the relative theoretical basis, this paper expounds the strategic management theory and enterprise strategic transformation theory and strategic management analysis tools used in this paper. The third part is the main part of this article, analyzes the strategic status of the Great Wall information. First of all, the article briefly introduces the development strategy of Great Wall information, secondly analyzed the internal advantages and disadvantages, then take the SWOT matrix analysis method to the Great Wall the internal and external environment opportunities and threats of information, make a comprehensive analysis about the present situation of the Great Wall of information, and work out corresponding strategies. The fourth part mainly make the transformation of the Great Wall information strategy, including three aspects respectively for company strategy, business strategy and functional strategy. The fifth part, put forward some protection and supporting the implementation of the the Great Wall information transformation strategy and especially for contract energy management, carry on some concrete analysis, put forward the corresponding measures.The sixth is divided into the conclusion of this article, summarizes the analysis of the conclusion of this article and put forward the corresponding strategy.This study aims at using the current domestic and foreign on the basis of strategic management theory, according to the case of the Great Wall information environment,make a objective and accurate analysis. The Goal is to make the Great Wall information playing a successfully transition, giving full play to the core advantages, and leading the industry service. The Significance is using strategic management theory knowledge to service enterprise practice, excepte to have certain reference significance for later enterprise transformation research.
Keywords/Search Tags:enterprise strategic management, strategy transformation, theGreat Wall Information, contract energy management
PDF Full Text Request
Related items