A Comparative Study Of Short Video Coverage Of The Character Interview

We —Chat public number, since 2012 August 23 formally launched, to 2014-2015 usher in blowout, but rapidly emerging micro channel public platform, providing most of the content is shoddy, superficial similarity, mass and homogenization of content to be unable to satisfy the audience demand. Since 2015, a short video become micro channel, a new tendency of the public, "Pa—pi sauce", "a" burst of red reflects the enormous potential of the short video content, and short video clips of interviews and an important genre in the short video content.September 2014 8 micro channel 100 million public, "a" to launch the first original inclusion video, text, images and other content of the tweets, flagship original life short video,15 days rose pink, reading content of each volume is 100000+, at present concern over 600 million recently a round of financial capital valuation of billions of $become industry success stories. So, whether such a successful industry can be copied, its successful experience and can give other practitioners what kind of help?The author chose the domestic most influential short video micro letter public, "a" and the Kunming local the most influential of the same type micro letter public, "visible" comparison, through text analysis and comparative study, the advantages and disadvantages of the different platform compared to certain reference opinion different platform operators.This paper is divided into the following four parts:the first part, the research design of the key words to sort out the literature, and to sort out the results to do a simple interpretation. The second part of the "a" We — Chat public number for a more comprehensive text analysis. The third part, the We — Chat public number "visible" content, topics, style and other comprehensive text analysis. The fourth part, the content and analysis of the two platforms of comparative studies, summed up the same points and different points, and some forward-looking thinking according to the contrast. The last part is the conclusion of the shortcomings of the research survey and research briefly.