Perational Strategy Research Of Metropolis Daily’s Wechat Public Number

Facing the impact of new media, the newspaper is facing a severe crisis, Metropolis is no exception, many domestic newspapers are carrying out restructuring, which is a manifestation of the new media platforms, such as micro-channel public number, APP and the like. In this paper,"Southern Metropolis Daily" and "Metropolis Daily" micro-channel public number, for example, by means of literature analysis, content analysis, comparative research methods, most of Metropolis from the second micro-channel public number is analyzed and studied.The first part is based on literature review combing, analyzing the current status of the overall domestic public micro-channel number and the Metropolis research. Secondly, from the statistical data "v" and "Metropolis Daily" micro-channel public number to start, and we found two Metropolis micro-channel public number type in the topic, and the time period to report aspects of the content of the presentation and so there are some problems.The second part focuses on operating strategy Metropolis micro-channel public number from three aspects, including:a content operations. Strategy content text Metropolis micro-channel public number itself Second, the audience operations. Combined with the case, reconstruct the public relations with the media, he stressed the importance of interaction with the audience. Third, the channel operations. Metropolitan public micro-channel number for the channel currently operational deficiencies, proposed to strengthen the construction of its own platform and cooperation with other platforms. Finally, according to the contents of the foregoing analysis and policy discussion on the development of micro-channel public number of Metropolis recommendations accordingly.