Research On The Multiple Interaction In New Media Events

In this paper, in 2007-- 2014 domestic outbreak of many people against PX chemical project experience as a material event, the analysis body pluralistic society among new media events, people, government, business organizations, traditional media systems through the Internet for online discourse and the line of action of the interactive process. Most of the existing studies to distinguish it from a single event as a research sample, innovation of this paper is:First, from the diachronic dimension Throughout the evolution of domestic PX series of events is different from the common media event for the new type of cross-sectional study Study relatively more thorough and comprehensive; Second, do not fall into the mud on the results of specific events and parties to determine right and wrong action in favor of the theory by means of multivariate interactive digging action of specific events among actors and participants-process. Third, based on a series of events PX Multiple interactive exploratory study contemporary social discourse hidden in the transformation of public opinion behind the game crisis and pluralistic society body.We find that, on the one hand, social media to promote the expression of personal views and public participation flourishing, but with the increasing degree of public protest media practice, public participation in the public network is moving in the direction of political popularity and growing political liberalization. On the other hand, in the event of new media people, government, business organizations and the traditional media system, such as multiple main body of society based on self-interest demands the spread of written text about the event:First, by means of social media, interest demands the individual to expression and implement an extensive network of mobilization in the process of individual cognitive differentiation and personalization to be presented, and increasingly being recognized; secondly, the Internet will be the commercial capital to some extent, new media event as a business marketing strategy, indirectly promote the spread of social events; again, local governments tend to become the new media event in response to passive side, the traditional way of administrative bureaucratic logic cannot adapt to "network" public opinion demands; and finally, the traditional media system in the face of new media events differentiation into a "double mouthpiece" of propagation dilemma. How to adjust the future of traditional media to play its "mediator" role has become an urgent problem.At the same time it found that the new interactive media event of multiple subjects both on the construction process of the event itself, but also shaping a diverse social subjects. Specifically:First, the medium of the protests of the public group polarization phenomenon, social stereotypes obviously exacerbated the irrational situation discourse expression. Second, the government responded by parties involved in the passive action among new media event, but often caught in mud logic administrative bureaucracy is gradually losing dominance opinion public events. Finally, in terms of media systems, new communication environment under old and new media how media convergence, and ultimately take on the role of new media event "mediator" has become the focus of the current issue.Based on the above, we propose directions for future research:a pluralistic society to participate in the main event of the new media does not condense social consensus in the traditional sense, but cause a certain degree of public opinion fracture. But we cannot deny that the new media events and social interaction to characterize the new age of the Internet and political participation of the Chinese people, this participation more networked, post-modern, it prompted us to change the perception of the concept of consensus, to rethink the political network Contact between participation and consensus, as well as shaping the "new consensus" possibilities.