Under The Perspective Of Communication View With Barrage Video’s Present Situation

"Barrage" is a technique which can add comments to the video screen immediately.The users of barrage video sites tend to have a great enthusiasm.It is possible that traditional video websites will adopt this new form o f video to attract audiences.With Tudou Youku’s first interactive video products "Doupao" officially unveiled, barrage video is more likely to become the darling of the future of online video.Barrage video appeared to enhance the sociability and feedback speed of the video,with which the audience no longer need to be restricted too much by the propagation mechanisms and the feedback mechanism of traditional medias. Analysing the reason why barrage video can rapidly rise in a short time,knowing its background and features in communication vision, we can seize the audience’s demand in a better way.This paper is intended to explore the background of barrage video.Then discuss its background and propagation characteristics.Then analysis the transmission mode of barrage video and how it meets the needs of the audience.Also there are some problems existing in barrage video,which i proposed my solutions,.At last this paper predicted the future for barrage videos.I believe this paper can serve as a modest spur to induce someone to come forward with his valuable contributions.