Study Of The TV Host Micro-blog Interaction On Dialectical Psychology Perspective

Micro-blog as the representative of the new media, loved by the people since its birth, because its interactive features meet the needs of people’s desire of communicates fundamentally. With the competition of the media and the host, the host as the core of the television program, use of micro-blog can not only enhance the visibility of the program, but also enhance their personal charm. Although the influence of television presenter very prominent, but some of the problems also exist in the Sina micro-blog interaction.This article takes the dialectical psychology as the theoretical framework, Based on the current host micro-blog interaction situation, existing problems and reasons, countermeasures of several central topics, launch the four parts of the paper: the first part is an introduction, clear the origin, purpose, methods significance of the paper, as well as analyzing the basis for selection of research object and dialectical psychology. The second part analysis the interaction situation of host micro-blog deeply by using content analysis methods, sample surveys and case analysis methods, Summed up the status between host and audience micro-blog interaction from the frequency of interaction, interactive content and present reality interactive way. The third part find the problem based on above situation, and under the guidance of dialectical psychology analysis of the causes of these problems. The fourth part aiming at the existing problems of the host micro-blog, Put forward to develop a proposal to improve the host micro-blog from of the host and the Internet users, hoping to contribute to promoting the healthy development of the host micro-blog.