Research On Diversification Of Xinhua Bookstore In Xingtai

With the further development of the reform of economic system and publishing industry business philosophy change, The issue of China’s press and publishing in the field of industry is experiencing a profound transformation, market competition is becoming increasingly fierce. Xinhua bookstore as a state-owned old and famous books issued the main channel, in rent costs, financial capital, national policy has obvious advantages, but in the face of fierce competition in book market, In order to better survival and long-term development, Xinhua Bookstore must change management mode and mode of development, and realize diversification has become an important means and the new way Xinhua Bookstore to explore transformation.In recent years, many of the Xinhua Bookstore enterprise began to diversified development and try to explore, to vice principal, to promote the main, from the single books business to cultural activities, electronic audio and video products, periodicals and other non cultural industries. This paper through on-the-spot investigation, of Xingtai City, Hebei Province, Xinhua Bookstore diversified business development status of case studies, surveys in Xingtai City, the Xinhua Bookstore, the diversified development of the background, cause, form. Analysis the existing problems, and puts forward the solving measures and the direction of development.In recent years, the National Book policy were of enormous change and adjustment, allow foreign capital to enter the wholesale market of books, to the private book industry liberalization of the right of general distribution, the gradual liberalization of the college textbook market, free use of the stage of compulsory education in rural areas of textbooks, textbooks began recycling, which for the supplementary materials as the issue of the main channel of Xinhua Bookstore is a great challenge and pressure, its operating profit decline gradually. Again, with the deepening of market economy development, Xinhua Bookstore turn business, group development, various Xinhua Bookstore Group in order to better survival and development, began to take the path of diversification, Hebei Provincial Xinhua Bookstore Group is not exceptional also, embarked on a road of diversified development. Xingtai City, Xinhua Bookstore is facing the pressure of policy change, based on the Hebei Province Xinhua Bookstore Group diversified development plan, but also began to diversify the road. After several years of development, Xingtai City, Xinhua bookstore business made some achievements, especially in the field of culture and education, and rapid development, schools, create a kindergarten, offering a picture book Museum and establishment of the campus bookstore, for future development has laid a solid foundation, also began to enter the pluralistic development of e-commerce and the development of the rural library and other fields. Xinhua Bookstore long-term survival under the old system, the old system itself exists many drawbacks, and diversified development will be more and more high requirements on the Xinhua Bookstore, so in Xingtai City, the Xinhua Bookstore in the diversified development also appeared on a number of issues, such as backward ideological system, management level is low, prone to venture capital and, in light of these problems, the author after careful investigation and analysis, puts forward the reasonable measures, to promote the development of Xingtai City, the Xinhua Bookstore, diversification.Xingtai City, the Xinhua Bookstore, in the process of diversification will face a lot of problems, the development is the hard truth, in the process of problem solving, be sure to actively develop, at the same time in development will produce new problems, development is also a problem to solve the problem of process, so development of Xingtai City, the Xinhua Bookstore, diversified will experience such a development process.