Xinhua Bookstore Commercial Space Display Design Research

With the improvement of living standards, the domestic consumer business places of spiritual nourishment-the bookstore also put forward higher requirements. Due to long years of institutional protection of its exhibition design as a state-owned hair Xinhua Bookstore has been stagnant. Facing digital publishing, online shopping, as well as the fierce competition of the private bookstore, how good bookstore design win consumer acceptance is the need to address the problem of the Xinhua Bookstore.I do this on-site visits to survey Nanchang Xinhua Bookstore field research this article to bookstores for the study, analysis of the design principles of design CI, color, lighting, ergonomics, consumer psychology bookstore. At the same time learn a foreign design contrast to the other hand, their own deficiencies.This article discusses the following aspects:(1) analysis of the the bookstore retail industry background research significance and research value;(2) a brief description of the development process of the bookstore, bookstore today type design analysis and excellent bookstore introduction drawn design bookstore;(3) analysis of the CI, color, lighting, ergonomics, and consumer psychology principles in the design bookstore.(4) bookstore storefront signs, window-oriented design, shelf display, channel made a systematic exposition of the analysis.