The Study Of Presentation And Evaluation On The Internet Based On Virtual Reality

Products are the core of enterprises, the demonstration and publicity of products is connected to market evaluation, and cannot be separated from market evaluation, both of them are one of the most important parts of product development process. At present, the technology of product demonstration and information transfer are becoming more and more mature, however, the publicity of products is quite monotonous. So the lack of the interaction between users and enterprises during the publicity process will lead to a delay feedback about the opinion and the evaluation of products from the users.Aiming at this type of problem, the essay works on the way and the format of product publicity and evaluation by the following aspects:1. Study on the way and format of the product publicity in the background of Internet, summarize and combine the 2D and the 3D publicity, following the main direction of flattening, then try a new method of internet product publicity.2. Study on the method of product publicity based on virtual reality technology, then realize the publicity of 3D products and the design of virtual reality on user interation.3. Study on the method of product evaluation, taking the methods of Kansei Engineering, basing on the psychology related theories, applying analytical hierarchy process on the risk elements and factors from the summery of risk evaluation theory, its goal is to determine the error in transmission of product design, try to find a breach of optimization.4. Take the internet technology as a platform to realize the publicity and the online evaluation of products, create a product publicity and product evaluation website, by saving and reading the data coming from users browsing the web, then provide a data base for the matrix needed by the follow-up Kansei Engineering evaluation.This essay is aiming to integrated the application of video processing technology 、three-dimensional modeling technology and virtual reality technology, combining 2D publicity and interactive design, finally give a new hit on the product publicity and evaluation method problem for the enterprises.