A Research On The Rational Reports Of Chinese Public Health Emergencies

During the period of social transformation, all kinds of emergent public health events occurred frequently, the traditional media on health emergencies reported to grasp the general direction, which is able to intervene in a timely and authoritative coverage in the media agenda setting, playing an important role in shaping public opinion and agenda setting. Network media, due to use of the Internet hyperlink technology, providing abundant information content for web audience, able to give immediately report, while focusing on interaction with the audience. But for public health emergencies, there are still some problems in reporting process. First of all, the traditional media for public health emergencies reported are mainly focused on promoting, making the report forms single. The network media controls lax, making the fake news are breeding, reported news win in volume rather than in quality and the news homogenization serious. Factors restricting the media reported have three aspects, one is policy factors; Second the economic factor, disorderly competition leads to pursuing the interests of the media, resulting in excessive cater to audiences based audience needs; The third one is the lack of media literacy itself rational, the media in the news production process staff with news bias, media responsibility is weak, facts and opinions integration and lack of awareness of health communication is the lack of media literacy performance. And rational media coverage can eliminate social panic, ease emotional instability; be able to maintain the image of the government and improve the credibility of the media; In the face of disaster, it can also coordinate efforts to promote disaster mitigation and solutions. Therefore, the media reports on the public health emergency, must strive to real,timely and comprehensive; To solicit opinions from the experts, reported to scientific and professional; When reported, to give people who are in disaster humanistic care at the same time; To take different strategies in different stages of the incident, between the media and the media and the government, to collaborate and contribute to incidentreport to be rational.