Research Of Effects Of Interactive Multimedia To The Travel Intention Of The Generation After 80s In Qingdao

In recent years, the development of tourism industry in China has been increased rapidly. The number of domestic tourists has been rising around 10% annually, which leads to the increase of domestic revenues as over 15% yearly.The booming development of domestic tourism also generates a relatively huge market of travel information. The tourism products have to be comprehended by the consumers by the way of information dissemination, not by displaying due to the intangibility, non-storability, and production and expense synchrony of the tourism products. The scenic spots, as well, need to be improved and strengthened their reputation by professional media strategy at the same time. The publicity is not only important for tourism business itself, but also for the relevant service industries. Consumers need these publicities to summon up their intention to take further steps.The new leap of tourism is more likely to be reinforced by the careful combination of tourism industries and variety of media. Unlike the traditional media, interactive media will contribute participants to make all kinds of feedback in a more simply way with various input systems, (e.g. Keyboard, touch screen, digital camera, video camera, etc.) Then, these feedbacks could be transferred to the information transmitters efficiently via internet and mobile networks almost at the same time. This interactive mode changed the passive position of the audience who used to live in the period of traditional media information transmission. The relationship of the information transmitters and the audience is much more equal nowadays than before. Interactive media can spread tourism information via the mode of dynamic interaction, and will not encounter the limitation of time or space. This method has increased the spreading capability of tourism information greatly ever before.Consumers could not only understand the destination or the products of travel freely through the media, but also be able to make the assessments through multiple platforms to influence other tourists’choices to make. Thus these actions will generate magnificent effects to the images of the scenic spots, the introduction of travel products, and even the reformation of consumption view in traveling area.For the purpose of understanding the influences of interactive media to people, this article will lock the target people as the residents who are generally the generation after 80s and have stayed in Qingdao for a relatively long term. They are mainly office workers, with steady income, and they are capable to use different media expertly in their daily life already. They will intend to use various kinds of media to search for and acquire for the travel information which they need, and develop the travel intention base on the effective information on these media, and then confirm their decision of the destinations of travel, and to enhance their personalized travel experiences.After finishing the design of questionnaire which was associated to traveling and media for residences of Qingdao who were born from 1980 to 1989,172 questionnaires were distributed over the internet forum and social media. The respondents, as I mentioned above, the Qingdao residents who were born in 80s, will fill out the survey to answer the questions which include the preferences of using urban media, how to observe traveling information by using different media, and the credibility or acceptability of various media. From the questionnaires, we could collect the information of what aspects could affect the traveling behavior of 80s residents and the further changing characteristics, summarize the development tendency, and furthermore, analyze the elements which could influence the trend.The first section of this thesis is to describe the background, purposes, significance of the research, and research method which applied. The second part states the research overview and theoretical basis which relate to tourism decision-making, travel intention, and tourism information spread. The third part analyzes the effects of travel intention of the generation after 80s in Qingdao from urban media by using data and diagram, and relevant suggestions are concluded in the last part of the thesis.After comparing the reception of respondents under different types of media, the analyzing shows that the interactive media should be applied comprehensively. The media should be chose based on the different feathers of tourism products. Meanwhile, the social survey is another important factor which could make choosing of travel marketing become more accurate. We should focus on the changing of information demanding among the tourists, increase the commutation methods. Furthermore, to establish a reliable channel for news and information release, the media management must be strict.It is hopeful that this article could produce some positive effects of the interaction between travel industries and media in Qingdao, and be helpful to make the delivery of travel ads more specific. And also hopefully, this article could enlarge the research categories of tourism science, and contribute the respondents’effort for the improvements of the disciplinary system of tourism science.