Tourism Communication-Connotation, Style And Case Study

Through to research the basic concepts of Tourism Communication, a special mode of communication, this paper defines its Connotation, Style and Communication Strategy, and ascertains the subject characteristics of Tourism Communication discipline and its relations with other disciplines, particularly focuses on its cross-disciplinary nature as a branch of Tourism and Communication. At the same time, the paper distinguishes tourism communication from tourism communication discipline, and explains the relationship between the two.This paper considers, tourism internal communication is the most important way and mode for tourists to achieve their travel objective; but tourism interpersonal communication, due to its personal communication character and the all-around property of communication, can also represent the unique value and charm of tourism; otherwise, tourism mass communication became the rising species of current mass communication, driving more and more attentions. The development of these 3 communication types, bring tourism communication more abundant levels and theoretical connotation.According as the important degree, tourism information communication, tourism image communication and tourism cross-cultural communication are all the core concepts of tourism communication. The research of these 3 concepts can make important sense of tourism practices. This paper analyzes some special conflicts and problems of these 3 unique representation modes.Finally, the paper will use the case study analysis form, to probe into the tourism communication situation of Anyang city in Henan province, where the author ever came to and researched. And then I will utilize the related concepts of tourism communication, to analysis the tourism problems of Anyang, and to provide some targeted communication strategies and solutions. This would be a sample of instance analysis under the guidance of theoretics in this paper.