An Innovation Study Of The TV Variety Show

The TV variety show is one of the most noticeable landscapes in Chinesetelevision today, also is one of the most favorite programs types for audiences. Fromearly “Happy Camp”,“Zhengda variety show”,“Super Girl”to present“the Voiceof China”“,Dad Where going”“,Running Man”,from90’s of the last century to today，the domestic TV variety show has been a continued heat waves. At the same time, theprogram contents become much richer, and the programs update more frequently,therefore the competition among them become much tougher, and the programs lifecycle become much shorter, so it is more urgent for the innovation of programs.However, the development of the domestic variety show is not in an optimisticsituation at present. The homogeneity of phenomenon is very serious, and theintroduction of foreign program models become a trend under the new situations. Onthe surface, the domestic variety shows are very prosperous, but it is exposed to theproblem of domestic variety shows’ low original ability. Of course, the innovation ofdomestic variety shows are quite weak, which is not an accident. The restriction ofpolicy system, the lack of its own resources and market competition pressure, all ofthem have become the important factor to impede domestic TV variety shows’innovation and development.Being stuck in the past will be stagnant, only innovation can promote thedevelopment. The foundation and prerequisite for the development and innovation ofTV variety show is to correctly understand and grasp the dynamic and source ofprogram innovation. The innovation dynamic of TV variety show not only stems fromtheir own development and the fierce market competition, but also comes from theaudiences’ changing needs. Among these, their own development demand is theinternal driving force of the TV variety show’s innovation, competition in the marketdemand is the external impetus to the innovation of TV variety show, and the radioand television policy demand is external force of the TV variety show’s innovation. The audiences’ demand is the fundamental power of program innovation, and to meetthe demand of the audience is the final goal of program innovation.The innovation of TV variety show is not an isolated standstill individual，but adynamic multiple large system, which cover the TV variety show’s connotation andextension. In the sorting and summarizing the domestic scholars’ analysis andresearch on this field, this paper will have a detailed introduction and study focusingon three aspects, including the innovation of contents, the innovation of transmissionand the innovation of management. There will have a detailed discussion on thecontent of the program innovation surrounding the patterning innovation andblockbusters innovation. And the transmission innovation of programs will bediscussed on the advancing transmission ideas and the tridimensional transmissionchannels. What’s more, the management innovation of programs will be discussed onthe department structure and the talents mechanism. Finally, the author will synthesizethis research on the innovation of the TV variety shows in order to draw a conclusionand make a summary and outlook.All in all, the innovation of TV variety show is not only the power source for itssurvival and development, but also is the goal for this program to improve thecompetition and have a good development. This paper is based on the televisionperspective, and the author will put forward own innovation concept through sortingthe connotation of the TV variety show, combining the current innovation situation ofthe TV variety show and summarizing the past innovation experience and law of theTV variety show, which can provide reference and ideas on the innovation anddevelopment of domestic TV variety show.