Innovation Research On Mode Introduction Of Variety Show

In recent years,the rapid development of China's TV variety show,presented one after another climax ratings,which have benefited from the introduction of foreign mature variety show mode.Looking at the domestic variety shows,whether the viewing normalization programs like You Are the One,Chinese Dream Show,China's Got Talent,or newly emerging phenomenal variety Dad,Where Are We going?,I'm a Singer,Running Man and recently joined the Super Brain,Great challenge,We Are in Love and other variety shows,they were from overseas copyright.At present,China has become the world's biggest TV variety mode consuming countries.The Mode Introduction Program has been successful breakout in China TV market,achieved normalization,and gradually moved towards big investment and big production era.However,what behind the prosperity and development of the variety show is that our television variety show is weak in innovation and creation and lack of originality.Major production units in order to avoid market risks,have adopted a more conservative way of security,namely,direct use overseas mature program mode,in order to achieve great economic benefits,to seize market share.In order to avoid market risks,major production units have adopted a more conservative and safe way,namely,directly use overseas mature program modes to achieve great economic benefits as well as seize market share.At present,the proliferation of a variety show present uneven quality,poor programming style and some even deliberately hype to Bo eye and making viewing.The vicious competition of homogenization program,similar programs copyright disputes.The existence of these phenomena,not only wasting a lot of manpower,material and financial resources,and broadcast resources,but also leaving the audience fatigued and had a serious aversion,greatly damaged the competitiveness of the brand and influence of TV programs and TV channels.This article studies the innovation problem of our variety shows by using Literature Review,Case Analysis,Comparative Analysis and other methods.Firstly,the paper reviews the model introducing development process of the variety show,analyses the current status of the development of our variety show,the path of the mode introduction of variety show as well as three stages of the creative source of the variety show and the problems that currently exist.Secondly,analyses "the Mode Introduction and the Jointed Research and Development" from the "diffusion of innovation theory" standpoint,and regards it as an innovative practice,simply addresses this diffusion of innovative practice from four elements,which are innovation,communication channels,time and social systems,then primarily focuses on its comparative advantage,compatibility,complexity,testability and observability this five creative expression to explore the rationality and necessity of this practice existence.Thirdly,analyses the factors affecting the variety show innovation from the internal and external factors.Finally,this paper discusses the strategies of mode innovation and content innovation of variety show from "the Hardware" and "the Software" two aspects,and taking the road of localized innovation and independent innovation.