Research On The Development Strategy Of LaiChuShu Self-Publication Platform

With the rapid development of digital technology, the self-publishing mode, originated abroad, is becoming more and more popular in China. As a brand new publishing form, self-publishing is greatly impacting the traditional publishing market and will surely bring creative reformation and influence to the publishing market.This paper focuses on Laichushu books self-publishing platform, and outlines the present development situation of self-publishing in and outside of China, including the research background and its significance, relevant literature review, research methods and the main innovation points of the research. This paper also makes a summary of the main difficulties encountered by the self-publishing in China, such as serious copyright infringement, inadequate industry supervision, improper business models, and inferior quality and so on.Whereafter the paper introduces the origin and construction background of Laichushu books self-publishing platform in the following aspects: the development of digital technology, the rising and maturing of self-publishing abroad, and domestic policy support to self-publishing and so on. Meanwhile, the paper makes an analysis in detail about Laichushu platform, including its market position, core functions, organization chart and main innovations.By analyzing the Laichushu books self-publishing platform through the SWOT method, the paper points out that the Laichushu platform should make full use of its advantages in its brand, talents, technology, channels and prices; overcome the disadvantages in unreasonable content structure, imperfect publishing models, inability to form scale effect, etc.; seize the opportunity of policy support, strong market demand and the rocketing development of the Internet; avoid the threats caused by academic misconduct, plagiarism, and poor work quality; draw lessons from other self-publishing platforms both at home and abroad; rely on the support of Intellectual Property Publishing House and eventually come to a healthy and benign development on its own.The paper further and concretely describes the profit models of Laichushu books self-publishing platform, giving a detailed analysis about its profit model in content, value-added service, products, advertisements, etc. The paper also points out the risks which the platform is now facing and will face in the future in the following three aspects: market, technology and quality.Finally, the paper puts forward a strategic layout for Laichushu books self-publishing platform at the level of the merge and development of self-publishing with traditional publishing, Internet publishing and new media. The paper concludes with the innovations the platform has made in publishing model and business model, and makes expectation about the future development of the platform, that is, to be an explorer in the revolution of modern publishing mode.The research methods used in this paper mainly include investigation, literature research and interdisciplinary study, etc.