Harbin Publishing House Digital Publishing Development Problem Research

With the continuous advancement of science and technology, the people reading needssignificant changes, read print media worldwide rate decline, digital publishing hasrecognized the trend and direction of the development of the publishing industry.In digitaltechnology has become more sophisticated information age, globalization of the paper mediadecline has become an indisputable fact, bear the brunt of traditional publishing. In thiscontext, computer-based technology, Internet technology, multimedia technology, the digitalpublishing industry, mobile communication technology environment has gradually becomethe general development of consensus of the publishing industry today. The industrialstructure of the traditional publishing institutions to accelerate the transformation of small andmedium-sized publishing companies should go along with this trend, vigorously developdigital publishing projects.The morphology of digital publishing products, showing the trend of flowers togetherwith advances in technology. EBooks, digital newspapers, multimedia audio and video, theInternet and animation games and so on digital publications continue to be big leaps andbounds. Harbin Publishing House as City Press, representatives of small and medium-sizedpublishers in the new period of development, must be positive transformation in order toadapt to the requirements of the digital publishing era.Digital publishing business expanded both the traditional institutions, issuers, but alsoincluding channel provider of digital technology providers, as well as other emergingtechnology enterprises. Shows that digital publishing content to the terminal, must form acomplete industry to industry and industrial chain.Therefore, to build a complete industrialchain, to create a specialized, science and technology, the Group of the emerging publishingindustry group is a strategic development goals of the Harbin Publishing House.By studying of Harbin Publishing House Digital Publishing problems in the developmentprocess, drawing on the successful experience of domestic and international digital publishing,multi-angle analysis, looking for business opportunities, challenges,the development strategyfor Harbin Publishing House Digital Publishing.