The Study On Network Community Sub Culture

With the coming of the Internet era, people can use the power of the network to break the geographical, time and space constraints, to form their own small circles, according to the characteristics of personal interests, hobbies and so on. The Internet is just a platform to build large or small aggregates, which called the network community. They developed their core content and style of their own language and cultural characteristics, and through the evolution, propagation constant, for people to understand, and ultimately the formation of a relatively stable network of community culture.At the age of the Internet, content production is no longer in the traditional media era by one or several medias, more and more rely on user who generated content and the inter personal relationship as the core of the network of community environment development. Network community as an aggregation based on space in particular topic, is a sub culture formation and development of soil, sub culture had been in the minority and embarrassment are self display space and the stage.As the earliest jokes network community which has thirty million registered users, Qiushibiake based on "Qiu" as the core theme, gather a group of jokes lover together, to read or release jokes. Through the whole jokes lover groups and production of content, shaping the environment relative to the isolation of society and different from the mainstream, and formed a unique "Qiu" cultural identity, and as a standard to judge the Qiushibaike community. Qiushibiake community culture, which is a unique sub culture communication field, and has a certain influence, worthy of a further study.