Research Of The Constellation Culture’s Current Communication Situation Under The Context Of Network

"Constellation culture" is a kind of ancient culture originated from the western astrology, its popularity is the product of the times development. The highly developed modern mass media created good conditions for the spread of "constellation culture", especially the online world media, provides the spread favorable environment for the "constellation culture".This paper took the largest Chinese communities——Baidu post bar as the research object, through questionnaire survey, monitoring post, in-depth interviews and other methods,I studied Baidu "Xingzuo Post Bar" in the view of the communication mode, content, audiences."Xingzuo Post Bar"’s communication mode is different from other network media, it is similar to the characteristics of interpersonal communication with mass communication at the same time, uniquely; The basic knowledge of constellation is the main content of the " Xingzuo Post Bar "; In " Xingzuo Post Bar ", the identity line between communicators and audiences is broken, audiences’ subjectivity status is highlighted;The lord of" Xingzuo Post Bar " controls the flow of information, and determines the content of the communication."The silence spiral" has affected on the spread of constellation culture in " Xingzuo Post Bar ". The rise of Weibo and Wechat had a certain impact on " Xingzuo Post Bar ", part of the audience were streaming out.At last, the popular of constellation culture has carried on the rational thinking:the constellation culture in general is a youth subculture, it is a cultural practices of separate individual aggregated into groups to seeking for sense,it is an experience of teenagers to get identity. The mass media, in particular, the network media make the constellation culture spread more quickly, with widely influence,We can’t ignore the interests of the business drivers behind it. Constellation culture certain unfavorable effects on the adolescent, we should view the constellation culture correctly, so that play a role of active and positive energy for the growth of the teenagers and the social advance.