Research On Internet Community Trust Of User Demand

Advent of the Internet community to people’s lives has brought great convenience, enabling users in the virtual space through information acquisition, information exchange and other ways we continue to meet their own needs. However, the data show that the majority of enthusiastic users to participate in online communities in reduced circumstances appear online community of users lost every year, which indicates that the user community’s trust in the network declined to some extent. However, the network of community trust is an important basis for maintaining the network of community development, and how to improve the network of community trust has become one of the important issues of common concern academia and industry. Theoretically, the user community is participating in the network in order to meet their own needs, as long as the network community to effectively meet the needs of the user, the user is bound to gradually improve the community’s trust in the network, and thus more frequent participation in online communities to interact, thus forming a virtuous circle. Thus, the study of online communities trust from the perspective of the needs of users will be able to recognize the issue of trust from the root of the online community level, as well as help the online community to better meet customer needs. First, focus on the object of study, a comprehensive exposition of the basic questions online community, online community user demand, online communities, such as trust and lay a solid theoretical foundation for study.Second, learn from Maslow’s hierarchy of needs theory, analysis of user needs online community type (basic information needs, safety needs, social needs, esteem needs, self-actualization needs), and then build a network of community-level model of the user needs to thoroughly reveal the network Community principle of user needs.Third, according to the basic connotation online community trust, the trust level analysis of online communities (initial sexual confidence, sustaining trust, continuity of trust), and by analyzing the complex relationship between the user and the network of community trust hierarchy of needs between the levels proposed based on the user demand level network dynamic model of community trust to fully reveal the evolution of the network of community trust.Fourth, the combination of Sina microblogging community case studies to explore the user needs and levels of community trust, and pointed out the practical problems, and then combined with theoretical results of this study provide further enhance the Sina microblogging community trust specific countermeasures.