Research On Knowledge Dissemination Of Social Question And Answer Site

Knowledge is an important driving force for social development and affects the revolution of society such as the industrial revolution. There is a relationship between the depth and the extent of knowledge dissemination and the rate that knowledge turn into productivity. With the development of network technology, technological innovation produces an new network environment that the way of knowledge dissemination changes from “enlightenment reasoning” into the interactive communication. At the same time, social question and answer site are indeed emerging and extremely popular now. People can acquire knowledge easily and be inspired to spread knowledge with enthusiasm on website which has become an very important place for the dissemination of knowledge. So, knowledge has spread and communications have become more dynamic.To begin with, the paper introduces social question and answer site and analyzes some research results of knowledge dissemination. Theses results reveal some features of knowledge dissemination on Internet, such as the interactive communication, popular content and online community. Secondly, using case-study method to analyze “Zhihu”, which is the most famous social question and answer site in China, the article discuss the characteristics and method of spreading knowledge on Zhihu--- including the diversified mode of information, the personalized classification and store, the multidimensional transmission way, etc. Thirdly, the article summarizes the economic and social benefits from social question and answer site. Finally, the paper discusses the problems of social question and answer site during the process of spreading knowledge and gives some suggestions for improvement base on government, website and user.