Book Design Only Yesterday:6 Japanese Animation In Your Childhood

This research is a publishing proposal of a book that refers to 1980s and 1990s generation Chinese people’s lovely memory of childhood. The book regards 6 most influential comics ’Doraemon’,’Slant Dunk’,’Detective Konan’,’Dragon Ball EZ’, ’Chibi Maruko Chan’, and ’One Piece’ as the subject, aiming to reveal a common interest of a generation of people, telling about a story of grows so that discovering their internal passion and enthusiasm. The author tries to combine comics, youth literature, and growth of hearts, which are the three hottest topic within booking market, to produce a comic memoir that makes people of this generation think and be moved by dreams they have gone after.Meanwhile, the author integrates data gathered under the era of Web2.0 into proposal making, material selection, construction building, and marketing plan with the purpose of accurately grasp the content as well as deliver it to the right target readers through social platforms. The author also tries to discover online marketing approach, and investigate how platforms propaganda includes Weibo, Douban, and Wechat make difference to book sells. This research consists of three sections which are literature review and book comparison, book design and implementation, and readers feedback.The book has been published by Lijiang Publishing House. The result was consistent with the expected.