Interpretation Of Digital Comics Publishing From The Perspective Of Youth Subculture

With the popularization of mobile Internet and digital technology,comic sites and comic apps have become the main web comic platform in China.With rapid development,they fully integrate new media technologies such as barrage,short video and live broadcasting,which has promoted the transformation of digital cartoon publishing.At the same time,the integration of technology and culture also gives birth to multiple cultural forms,especially the youth subculture,which shows strong vitality in the Internet world.The Internet aborigines who love technology,pursue innovation and display themselves become the typical representatives of the youth subculture.As one of the birthplaces of the second meta-culture,comics are closely related to the youth subculture.Nowadays,digital comic book apps have gathered a large number of people born after 1995 and 2000.They love comic books,and like games related to comic books,comic fairs,fan creation,hand-run,cosplay,etc.They are playing their collective wisdom in their respective cultural groups,and promoting the common development of digital comic books and youth subculture.With the development of digital culture and creative industries attached great importance to the country,digital comics have also penetrated into the film and television industry,cultural and creative products,traditional enterprises and other fields.When using Kuaikan Comics APP,the author found that the platform integrates many youth subculture phenomena and gradually becomes a gathering place of secondary culture,providing creativity for the development of digital comics.Therefore,from the perspective of youth subculture,this paper analyzes the development environment of the current youth subculture and the types and characteristics of digital comics through combing and exploring relevant literature.Then with the help of questionnaires and in-depth interviews on the content and users of Kuaikan Comics in-depth understanding,a comprehensive analysis of Kuaikan Comics in the author,users,content,editing and publishing,operation,marketing characteristics.Study found fast read comic has weak resistance,collected the motility and group the strong connection between three kinds of youth subculture characteristics,combined with the fast read comic publishing value and the current existing problems,and puts forward personal advice for future development,think it is necessary to the coordinated the all-round development of good content,digging the in community on the operating characteristics,the development of community brand culture,deepening and biography Unifies the enterprise cooperation,in order to better promote the cartoon innovation,enters the mainstream culture vision.